Follow up from “It’s Time” to Secure Our People, Property, & Reputation (NYC 2013 Educational Session)
By Rachel Wussow, University of Wisconsin – Green Bay & APCA Midwest Regional Coordinator
Following my session at the NYC conference, I have some more tips to share with all of you. I want to go over the use of registered trademarks and copyright symbols.
Registered Trademark ®
My most recent example of copyright and trademarks concern came with Taco Tuesday®, which is a registered trademark of Taco Johns. The purpose of a trademark is to protect words, phrases and logos used to identify the source of goods and/or services. Now we use “Mexican Mondays” to promote the sale of nachos and tacos at UWGB.
Another question was asked about the promotion of movies purchased under Swank Motion Pictures, Inc. ®. I researched and asked around and found out that when using a movie poster or title you must use the copyright symbol and mention the publishing company. An example of what this would look like is © Disney or ©Warner Bros. The purpose of a copyright is to protect works of authorship. This covers: art, photos, pictures, graphic designs, songs, music, books, manuscripts, publications, plays, movies, shows, and other performance arts.
How to make the symbols
For the registered trademark, hold the alt key and type 0174.
For the copyright symbol, hold the alt and type 0169.
Overall, I am not an expert, but I have learned to always check for the symbols and licenses whenever I am marketing or promoting events. I have a special training session for my student design staff every fall because they love to use Disney characters and slogans found on the internet. I hope these two follow up questions have been answered and feel free to post more questions to the blog about the “Promotion of Campus Activities” – APCA!